Product marketing

When Adam Greco and John Cutler joined Amplitude as Product Evangelists, they quickly bonded over their shared belief in the power of bringing together product and marketing. Taken aback that this wasn't the norm in most businesses, they set about finding out why and how to bring the two together....

The route a customer takes and their reasons for using a product will differ, depending on individual circumstances, i.e. depending on each use case. But what exactly is a use case, and when are they used by GTM teams?...

During our fantastic Product Marketing Summit, Donna Quinlin, Product Marketing Manager at Box, led a panel discussion all about Go-to-Market strategies and best practices with three industry experts....

Managing projects is an essential component of SDLC, yet to this day only 50% of companies are benefiting from agile frameworks and methodologies...

There isn’t a one-size-fits-all, definitive answer as to why companies put a storytelling process in place; it’s not a black and white scenario - there’s a whole shade of grey....

A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....

A go-to-market strategy is a way in which a company brings a product to market and generally speaking touches on three core components: your target audience, marketing plan, and sales strategy....

Jeff Hanrahan, Senior Director of Product Marketing at RealPage made this presentation at the Product Marketing Festival in June 2021. Watch presentations OnDemand now....

“Teamwork makes the dream work…” It’s an age-old expression that rings true in many professionals - particularly in product marketing....

Ahhh product launches! The most exciting (not to mention stressful) aspect of what we do, am I right?...

As product marketers, we’re experts at crafting personas, but I want to flip the work we normally do on its head and dive into the personas of product marketers themselves....

Executing an effective go-to-market strategy is one of the most impactful areas within the PMM org, and in its simplest form, it all revolves around the what, to who, and how?...

Whether it’s confidence, or an indicator of arrogance, we’ve all been in scenarios when we’ve put our eggs in one basket, took a risk, and been led by our gut instinct....

The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....