Product launch

Product launches are tough.  They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy....

One of the most important roles product marketing plays in most organizations is as the connecting force between other key departments. But for the work you do in that regard to really pay off in the long term, you need to keep connections current over long periods of time....

Metrics and KPIs give you the power to take control, track, and measure your product launch. In this article, we’ll be breaking down the metrics you need to measure for product launch success and how to measure them....

In today's competitive market, the success of a product launch hinges on a blend of collaboration and impactful positioning.  This article provides insights into two key aspects: establishing transparent roles and responsibilities and fostering cross-team collaboration....

Without clear metrics and goals, it can be challenging to determine the success of a product launch. Learn to navigate through six key metric categories, like business impact and market alignment, and master the art of post-launch evaluation with the 'Start, Stop, Continue' method....

Gain insights into managing multi-market product launches with this guide. Focused on market prioritization, staggered launch schedules, and local product testing, it offers actionable strategies for product marketers navigating the complexities of international rollouts....

In this article, Yoni Solomon walks us through his five-step go-to-market launch process that allows you to go to market consistently and successfully every time. Let's dive in....

It's time to talk about bridging the gap between product-led growth and sales-led growth SaaS models for companies. And the burning question most companies continue to have is, “Which one should we adopt? Which one is optimal?”...

Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment....

Christine Itwaru, Principal Strategist at Pendo.io, takes you through the steps you need to pinpoint metrics for effective product management....

Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....

Launching a SaaS product requires a well-planned strategy and execution, as well as a high-quality product, a strong brand, and a relationship with your technical audience....

You don’t want to leave Go-to-Market up to chance. And the good news is, you don’t have to. Pre-launch metrics allow you to know where you are, what you’ve achieved and where you’re going next....

Social media can be a fickle beast, especially if it’s not second nature to you and your team. But it can be a powerful tool for marketing your product launches....

Anand Akela manages product and solution marketing at Nutanix. He has worked in product marketing for many years, previously holding leadership roles at Hewlett Packard, Oracle, AppDynamics, CA Technologies, and Tricentis....